Practical guides for coaches and their clients — running a practice, tracking progress, and what actually changes between sessions.
Niching is the most-repeated and least-explained advice in coaching. What a niche actually is, why most coaches pick the wrong axis, and how to test one before committing.
You do not need an audience to fill a coaching practice. Five channels that work without posting daily, why referrals stall, and the arithmetic of how few clients you actually need.
Selling hours makes you a commodity and punishes you for being effective. How to build coaching packages around outcomes, what to include, and the tiering mistake almost everyone makes.
A discovery call is a fit assessment, not a sales call — and treating it as one is why so many end in polite non-answers. Fifteen questions, and the three signals worth declining over.
The week between sessions is where coaching engagements are actually won or lost, and most coaches have no visibility into it. Forty check-in prompts, organised by what you are trying to find out.
Pricing a coaching practice is arithmetic, not confidence. Work backwards from the income you need, understand why per-session pricing punishes good coaches, and know when to raise.
Most coaching session notes are transcripts nobody re-reads. A good template captures five things and ignores the rest — here is the structure, what belongs in each field, and how long it should take.
A coaching agreement exists to prevent three specific arguments. Here is what belongs in one, what most templates get wrong, and the clauses coaches regret leaving out.
